Meta Beauty
Brand Identity 
Art Direction
Website Design
Motion Direction
Photography: Various Sources* 
WH0:
Meta Beauty is a platform created by industry veterans who saw the need for a space to explore future beauty concepts relevant to a Web3 world where individual expression, experimentation, phygital goods and co-creation are the norm.
WHAT WE DID TOGETHER:
For this project, we created a brand system that lives primarily in a virtual world but can translate into the physical space. From logo to typography, we pushed the limits of traditional Web2 design to deliver something that sparks curiosity and the questioning of existing norms.
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